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5’s & under soft play room

Monday – Friday

9am – 12pm

Saturday – Sunday

9am – 11am

No Booking Required.


Check our social media for last minute updates.


We are an independent coffee shop with a small 5’s and under play area based in Loughborough.

Average Joe’s is located in the same building as NPC gym and started life as just our reception area.

Gradually we grew into a stand alone coffee shop serving a range of hot & cold drinks, snacks and light lunch bites for our customers, gym members and members of the public as eat in or take away options.

Truly Great Drinks


When we first had the idea of opening up a coffee shop here at NPC Gym and Fitness centre we wanted to source the best type we could.
We found a local coffee roaster that could supply us an organic fair-trade coffee that tasted great so rather than settle for coffee that would make us the most money we chose the best we could.
Along with the awesome coffee we also sourced a great range of teas ranging from simple organic daily types through to specialities such Cherry Green Tea and Peppermint.
The last to arrive was our range of hot chocolates – we started with a wonderful organic Peruvian chocolate and added varieties such as Nutella and Terry’s Chocolate Orange – very popular drinks with our patrons!!

Relaxed Adult Seating Area


We wanted to create an area where adults bringing their little ones for play could sit and relax while they they read or interacted with their children – we thought it was important that this area be more suited to adults.  Please note though children must be supervised in the play area at all times.
Rather than trying to disguise the fact that Average Joe’s is based in a 100+ year old factory we embraced it. It’s we suppose now termed as shabby chic but we just like the rawness of it and have found our patrons do too.
With a real fire, comfy sofa’s and bespoke furniture the seating area at Joe’s is most definitely a one off. 

Play Area

We chose to buck the trend for large indoor soft play and go instead with something more flexible.
We have a selection of things to keep your little ones busy – from bouncy castles to ball pools or something quieter in the form of puzzles and lots of books.
The point of the play area here at Average Joe’s is to encourage play – interactive play between child and adults.
We feel some traditional soft play centre’s can be intimidating for smaller children and took the decision to make Joe’s for children under 5 only.