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5’s & under soft play room

Thursday – Friday

9am – 12pm

Saturday – Sunday

9am – 11am

No Booking Required.


Check our social media for last minute updates.


We are an independent coffee shop with a small 5’s and under play area based in Loughborough.

Average Joe’s, or AJ’s as it’s now known is located in the same building as 40RTY Fitness Training and started life as just our reception area.

Gradually we grew into a stand-alone coffee shop serving a range of hot & cold drinks and delicious cakes where we cater to a wide range of customers.

Truly Great Drinks


When we first had the idea of opening up a coffee shop here we wanted to source the best type we could.

It was trial and error to begin with but we now believe we have a great set up from the guys at 200 Degrees who have their roastery in Nottingham. The coffee is freshly roasted and delivered each week and we are proud of the drinks we can now produce.

Along with the awesome coffee we also sourced a great range of teas ranging from simple daily types to specialties such as Green Tea and Peppermint.

The last to arrive was our range of hot chocolates – from the early days of simple hot chocolate we now have several amazing varieties including Nutella, Terry’s Choc, and Peppermint Aero!

Relaxed Adult Seating Area


We wanted to create an area where adults bringing their little ones for play could sit and relax. We thought it was important that this area be more suited to adults and designed the seating area to be more like an actual coffee shop than a nursery.

Rather than trying to disguise the fact that AJ’s is based in a 100+-year-old factory we embraced it. It is we suppose now termed as shabby chic but we just like the rawness of it and have found our patrons do too.

With a real fire and bespoke furniture, the seating area at Joe’s is most definitely a one-off.

Play Area

We chose to buck the trend for large indoor soft play and go instead with something more flexible, something our own children enjoyed playing in.

We have a selection of things to keep your little ones busy – from a bouncy castle, and pre-school appropriate slides to roll play areas or something quieter in the form of puzzles, toys, and dress-up.

The point of the play area here at AJ’s is to encourage play – interactive play between children and adults so we encourage parents and careers to use the playroom together.

We feel some traditional soft play centre’s can be intimidating for smaller children and took the decision to make Joe’s for children under 5 only.